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Market Intelligence - Analysis & Reports - Category Reports
BPEX Quarterly Category Report - October 2014
Tuesday, 25 November 2014
Latest category report
BPEX Quarterly Category Report - October 2014 (1.81MB)
BPEX Quarterly Category Report - August 2014
Thursday, 28 August 2014
BPEX Quarterly Category Report - August 2014
BPEX Quarterly Category Report - August 2014 (1.43MB)
Keep eating red meat the meat advisory panel refutes latest heart health research - 13 June 2014
Friday, 13 June 2014
Press release link below
Keep eating red meat the meat advisory panel refutes latest heart health research (141.52KB)
BPEX Quarterly Category Report May 2014
Friday, 30 May 2014
BPEX Quarterly Category Report May 2014
BPEX Quarterly Category Report May 2014 (733.52KB)
BPEX Quarterly Category Report January 2014
Wednesday, 26 February 2014
BPEX Quarterly Category Report January 2014
BPEX Quarterly Category Report January 2014 (723.66KB)
BPEX Quarterly Category Report November 2013
Friday, 29 November 2013
BPEX Quarterly Category Report November 2013
BPEX Quarterly Category Report November 2013 (1.63MB)
BPEX Quarterly Category Report June 2013
Thursday, 8 August 2013
BPEX Quarterly Category Report June 2013
BPEX Quarterly Category Report June 2013 (1.39MB)
BPEX Quarterly Category Report January 2013
Tuesday, 5 March 2013
BPEX Quarterly Category Report January 2013
BPEX Quarterly Category Report January 2013 (1.43MB)
The BPEX Foodservice Bacon Report
Tuesday, 15 January 2013
January 2013
BPEX Foodservice Bacon Report - January 2013 (1.83MB)
BPEX Quarterly Category Report October 2012
Friday, 7 December 2012
BPEX Quarterly Category Report October 2012
BPEX Quarterly Category Report October 2012 (1.46MB)
BPEX Quarterly Category Report including data up to 08 July 2012
Monday, 3 September 2012
The BPEX Category Report provides market data and insight from AHDB, KANTAR Worldpanel and other sources. Download the latest report by clicking the link below.
BPEX Quarterly Category Report including data up to 08 July 2012 (1.40MB)
Eating Out - Pork and Sausages Category Report - July 2012
Tuesday, 10 July 2012
Quality standard schemes and encouraging greater uptake

A Pork in Foodservice Category Report Update
Eating Out - Pork and Sausages (1.41MB)
BPEX Quarterly Category Report including data up to 18 March 2012
Friday, 18 May 2012
The BPEX Category Report provides market data and insight from AHDB, KANTAR Worldpanel and other sources. Download the latest report by clicking the link below.
BPEX Quarterly Category Report including data up to 18 March 2012 (1.38MB)
Thriving English Red Meat Industry Vital to The Economy - 23 March 2012
Friday, 23 March 2012
A thriving English red meat industry makes a net contribution of £1.67 billion to the economy making it crucial to a swift recovery, a new study has found.
BPEX Quarterly Category Report including data up to 25 December 2011
Tuesday, 21 February 2012
Download the latest category report.
12 weeks to 25 December 2011
BPEX Quarterly Category Report including data up to 25 December 2011 (1.34MB)
Latest BPEX Quarterly Category Report - data up to 7 August 2011
Wednesday, 21 September 2011
BPEX Quarterly Category Report including data up to 7 August 2011
BPEX Quarterly Category Report including data up to 7 August 2011 (1.40MB)
BPEX Quarterly Category Report including data up to 15 May 2011
Wednesday, 29 June 2011
BPEX Quarterly Category Report including data up to 15 May 2011
BPEX Quarterly Category Report including data up to 15 May 2011 (1.41MB)
Nourishing Growth with Pork
Wednesday, 18 May 2011
A category report on how the recession has changed consumer values and affected their shopping habits.
Nourishing Growth with Pork (1.86MB)
BPEX Quarterly Category Report including data up to 20 February 2011
Tuesday, 5 April 2011
BPEX Quarterly Category Report including data up to 20 February 2011
BPEX Quarterly Category Report including data up to 20 February 2011 (1.33MB)
BPEX Quarterly Category Report including data up to 31 October 2010
Friday, 10 December 2010
BPEX Quarterly Category Report including data up to 31 October 2010
BPEX Quarterly Category Report including data up to 31 October 2010 (1.38MB)
BPEX Quarterly Category Report including data up to 11 July 2010
Wednesday, 11 August 2010
The BPEX Category Report provides market data and insight from AHDB, TNS Worldpanel and other sources.
BPEX Quarterly Category Report - July 2010 (152.84KB)
BPEX Quarterly Category Report - Including Data up to 21 March 2010
Thursday, 3 June 2010
The BPEX Category Report provides market data and insight from AHDB, TNS Worldpanel and other sources.
BPEX Quarterly Category Report - Includes Data up to 21 March 2010 (219.53KB)
BPEX Quarterly Category Report - February 2010
Thursday, 4 March 2010
The BPEX Category Report provides market data and insight from AHDB, TNS Worldpanel and other sources.
BPEX Quarterly Category Report - Feb 2010 (230.82KB)
BPEX Market Update - January 2010
Monday, 11 January 2010
BPEX Market Update - January 2010
BPEX Quarterly Category Report - October 2009
Thursday, 12 November 2009
The latest BPEX quarterly category report provides an authoraitve and independent analysis of pork and pigmeat product volume, value and expenditure in retail and food service
BPEX Quarterly category report - October (229.40KB)
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Pork A Meat for all Ocasions - Nov 2009
Sunday, 1 November 2009
Cash conscious consumers are turning to pork and pork products for both out-of-home eating and in-home consumption, download to find out how.
Pork a meat for all occasions (2.33MB)
BPEX Quarterly Category Report - July 2009
Sunday, 12 July 2009
The BPEX Category Report provides market data and insight from AHDB, TNS Worldpanel and other sources.
BPEX Quarterly Category Report - July 2009 (222.10KB)
Eating Out on Pork and Sausages - Summer 2009
Friday, 3 July 2009
A pork in foodservice category report update
Eating Out on Pork and Sausages - Summer 2009 (2.42MB)
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Pork and the Credit Crunch - Summer 2009
Wednesday, 1 July 2009
How consumers are responding to the economic downturn
Pork and the credit crunch (5.54MB)
Pork & Healthy Eating
Thursday, 25 June 2009
The role pork plays in a balanced diet. The report explores:
Health Exercise and obesity
Nutritional statistics - the facts
GDAs
Lifestage and demographic comparisons
Analysis by soci-economic grouping
How Meat purchasers compare
What they say about themselves

Either download a copy or email insights@ahdbms.org.uk
Pork Health Report (2.63MB)
BPEX Quarterly Category Report
Wednesday, 24 June 2009
The BPEX Category Report provides market data and insight from AHDB & TNS Worldpanel and other sources.
BPEX Quarterly Category Report - May 09 (186.42KB)
Ham - a category report - December 2008
Wednesday, 10 December 2008
The importance of British and the Quality Standard Mark to consumers.

This report brings together three separate pieces of research to provide an invaluable insight into consumer attitudes and the issues which shape some of their shopping decisions in the ham category.

For more info or a copy of the report please email insight@ahdbms.org.uk
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Supermarket Meat Retailing - March 2008
Saturday, 1 March 2008
A comprehensive report into the way that multiple retailers sell meat, their product range, pricing tactics and promotional policies.

If you would like a copy please email insight@ahdbms.org.uk
Supermarket Meat Retailing (90.38KB)
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The Future for Premiumisation - January 2008
Saturday, 5 January 2008
It is not only our increasing affluence as consumers that is driving the move to better quality products. While more people can afford to trade up in quality, wider considerations than simply price are influencing their purchasing decisions
The Future for Premiumisation (2.00MB)
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Pork Satisfies Modern Attitudes and Tastes, but Occasional users need to get the message - Summer 2007
Wednesday, 1 August 2007
Two pieces of recent research carried out on behalf of BPEX stand out to provide great encouragement to pork producers and retailers alike. The first shows - reassuringly - that pork scores highly on satisfaction levels among regular users. It is universally enjoyed: 83% of respondents were quite or very satisfied with the overall eating quality of their pork loin steaks: 97% said their steak was tender and succulent. These are extremely encouraging results when compared with satisfaction levels for other foods in similar types of research.
Pork Satisfies Modern Tastes (1.30MB)
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Pork in Foodservice - March 2007
Thursday, 1 March 2007
It is widely accepted that getting a handle on accurate figures on the foodservice market is akin to grasping mercury – you can never quite get hold of it. As the introduction to this report makes clear, there is not a single source of accurate data encompassing the whole of the diverse foodservice market. Hardly surprising given the absence of a universally accepted definition of the market itself.
Pork in Foodservice (1.97MB)
Pork for Caterers
BPEX Labelling Report
Thursday, 1 June 2006
A review of the labelling of country of origin of pork and pork products
Labelling Report - June 2006 (896.00KB)
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Green Shoots - Spring 2006
Sunday, 2 April 2006
So consumers continue to demand more
convenience foods and ready meals?
Housewives are spending less time cooking
from scratch? Busy mums are taking the
easy option in feeding the kids a diet of
processed foods? Who then proceed to eat
in front of the telly?

Right? Well, no, actually. Wrong!
Green Shoots (624.24KB)
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Pork A Category Update - March 2006
Wednesday, 1 March 2006
The modern pork convert has now been identified. They are increasingly using pork in quick, midweek, modern meals.










Pork A Category Update (143.85KB)
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Sausages a Category Update - October 2005
Saturday, 1 October 2005
I never cease to be amazed – and encouraged – by the fond regard in which sausages are held by so many people in this country. We’ve all grown up with the sausage. We enjoy them; we trust them; we feed them to our children; we experiment with new flavours and tastes; they are a ubiquitous part of every barbecue and as often as not they feature at relaxed family get-togethers. They really are one of the nation’s favourite foods.
Sausage Update (3.52MB)
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Bacon a Category Report - April 2005
Saturday, 2 April 2005
As you will read in this category report, bacon delivers a remarkable combination of uplifting, warm, homely values with great taste, substance
and satisfaction. It fits consumers’ needs perfectly.
Bacon A Category Report (3.48MB)
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Pork Pies and Sausage Rolls - A Category Report - Nov 2004
Tuesday, 16 November 2004
A meat market insights series publication November 2004
Pork Pies and Sausage Rolls - A Category Report - Nov 2004 (205.85KB)
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Sliced Cook Meat a Category Report - August 2004
Monday, 2 August 2004
While some may regard it as something of a Cinderella category, it should never be overlooked that Sliced Cooked Meats represent a £1.5 billion market. A ubiquitous product, they enjoy 95% household penetration and shoppers never want to be without some at home.
Sliced Cooked Meat a Category Report (2.63MB)
Where will independent butchers be in 10 years time? - Feb 2004
Saturday, 27 March 2004
This report looks at the current position of butchers in relation to the rest of the trade and where we would expect to see them in ten years time.
Where will independent butchers be in 10 years time (260.48KB)
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Pork - A Category Report - March 2004
Tuesday, 9 March 2004
A meat market insights series publication.
Pork Category Report - March 2004 (442.00KB)
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Cluster Group Analysis Report 2003 - Defining the Consumer
Monday, 1 September 2003
Is it possible to identify reasonably homogeneous groups of consumers who share common behaviour when buying meat? If so, could that knowledge be applied to create and execute sales and promotional strategies that would help develop each of the sectors and grow the overall meat category?

Cluster Analysis Report (1.54MB)
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The Shopping Decision Tree - September 2002
Sunday, 1 September 2002
Understanding the Consumer. By establishing what it is that triggers individual meat purchases and understanding the context in which they are made, we are better able to define the strategies that will drive category growth.
The Shopping Decision Tree (1.67MB)